BIO

Hi, I’m Samantha.

With nearly a decade of experience in writing for global brands, particularly within the beauty, health and wellbeing space, I have mastered the art of compelling copy that resonates with your audience to drive both brand awareness and increase commercial growth.

After spending three years writing for both the UK and US market at Space NK, I then joined British brand NEOM Wellbeing where I spent a further four years heading up their copy. Both of these roles were incredibly diverse… from overseeing their digital editorial blog to creating engaging campaigns and writing all of their emails.

Right now, you’ll find me freelancing for several different brands helping them to fine-tune their tone of voice and achieve their copywriting goals. With a deep understanding of customer motivations, digital user journeys (including SEO) and how to engage audiences on different channels, my approach is very much focused on delivering results-driven copy that is both authentic and impactful.

I’m proud to have built a strong network across the industry and feel super privileged to work in a field I’m genuinely passionate about.

If you need help with your brand wording, I’d love to chat. For more info about how I can help, take a look at the SERVICES section or book a discovery call.

CONTACT